HARMICHE
Premium branding & website revamp drives +30% profit in first month, boosts social following by +200%.
We transformed Harmiche’s digital presence by redesigning the website to appeal to high-net-worth audiences, repositioning brand messaging to impress its target market, and fixing bugs that hindered conversions. Implemented remarketing on WordPress, built an email marketing list, introduced a coupon system, integrated AI-generated visuals, and launched 16:9 ad campaigns. Kicked off with a summer sale to accelerate traction — resulting in stronger brand perception, higher conversions, and sustained profitability.
Profit
From running at a net loss to achieving consistent profitability in the first month.
Followers
Explosive social media growth, boosting audience engagement and reach.
Premium brand revamp
Website and branding redesigned to align with a high-net-worth audience.
Complete marketing system
Remarketing, email lists, coupon integration, AI visuals, and ad campaigns executed seamlessly.
THE COMPANY
At Harmiche, they craft luxury ceramic tableware and décor that add warmth, elegance, and timeless beauty to homes. Each piece is handcrafted in India, blending artisanal skill with modern design for settings that feel both cozy and sophisticated.
They believe every table tells a story — of shared meals, laughter, and cherished moments. Their mission is to help elevate those moments through designs that impress, inspire, and stand the test of time. When a home feels special, every day feels extraordinary.
THE CHALLENGE
Harmiche had a decent website but was struggling to convert visitors into customers. Technical bugs, no remarketing setup, and average creatives limited its ability to appeal to a high-net-worth audience.
With no structured marketing systems in place, the brand lacked consistent engagement and repeat traffic. As a result, the business was operating at a net loss, with an urgent need to enhance its digital presence and customer journey.
THE SOLUTION
To turn Harmiche’s performance around, we began by revamping their website with a premium look and feel tailored to appeal to a high-net-worth audience. The brand was repositioned to highlight its core value — impressing and engaging its target market — ensuring every touchpoint reflected sophistication and quality.
We then implemented robust marketing systems, including remarketing on WordPress, an email marketing list, a coupon system, and AI-generated visuals. A series of 16:9 ad campaigns was launched to maximise reach and brand recall, while a strategically timed summer sale provided immediate traction. Together, these steps created a strong foundation for consistent engagement, higher conversions, and long-term profitability.
THE RESULTS
Harmiche experienced a remarkable turnaround, moving from operating at a net loss to achieving around 30% profit in just the first month after implementation. The brand’s online presence flourished, with social media followers growing by 200% and engagement levels significantly higher than before.
This growth also translated into stronger brand perception and higher conversions, positioning Harmiche as a premium choice in the luxury ceramics and décor market.
