TFV GAMING
Global content strategy drives +700M views, builds 1.4M+ subscribers, and positions TFV Gaming as the face of football gaming.
We built a scalable content system, secured direct EA Sports partnerships, and expanded cultural reach into new markets — while positioning the founder as a relatable face for millions of fans worldwide.
Subscribers
Grew from zero to over 1.4 million global subscribers.
Views
Surpassed 700 million total views across all content.
Global Recognition
Featured in international media outlets including The Independent & Daily Mail.
EA collaborations
Partnered directly with EA Sports on official FIFA campaigns.
THE CHANNEL
At TFV Gaming, they are passionate about creating football gaming content that inspires, entertains, and connects millions of fans worldwide.
What began in 2011 as casual FIFA uploads from a bedroom has grown into one of the most recognized football gaming brands globally. They focus on making content that feels authentic, relatable, and exciting — blending entertainment with culture. For TFV Gaming, it’s about more than just views; it’s about shaping the way an entire generation experiences football through gaming.
THE CHALLENGE
The objective was to transform TFV Gaming from a small bedroom passion project into a professional, globally recognized brand in the football gaming space.
In the early days, the challenges were clear: there was no audience, no recognition, and very little precedent for FIFA content as a mainstream category. Football gaming itself was still niche in many regions, including India, and scaling from one creator to a sustainable global brand required a long-term strategy.
So we focused on building trust, consistency, and a distinctive voice that could stand out in a crowded digital space — while inspiring an entirely new audience to connect with football through gaming.
THE SOLUTION
We knew FIFA and football gaming had untapped potential in regions like India, where mainstream coverage of the category was limited. So we set out to position TFV Gaming as not just a channel, but a cultural hub for football enthusiasts worldwide — building awareness, trust, and mental availability of the brand to drive exponential growth and recognition.
We focused on a multi-stage approach to elevate TFV Gaming’s presence. First, we positioned founder Rohan Trehan as the relatable face of the brand, turning his personal journey from bedroom uploads into an inspiring narrative for millions.
On YouTube and social platforms, we developed a content system that scaled from single gameplay uploads to high-production campaigns. We leaned into creator-led storytelling — with Rohan’s reactions, challenges, and commentary — to build authenticity, relatability, and loyalty among fans.
Strategically, we partnered with EA Sports to cement TFV Gaming’s place in the FIFA community, delivering exclusive campaigns and content that drove massive reach and engagement. These partnerships were amplified with global press coverage in outlets like The Independent and Daily Mail, which positioned TFV Gaming as a leader in football gaming.
Culturally, we expanded TFV Gaming’s impact by creating content that resonated beyond just gameplay. From memes and skits to career mode experiments and real-world football tie-ins, the brand became synonymous with making football gaming fun, entertaining, and accessible — especially in emerging markets like India.
THE RESULTS
TFV Gaming has achieved record-breaking success, becoming one of the most influential FIFA and football gaming channels worldwide, with over 700M views and 1.4M+ subscribers.
The channel’s growth outpaces many competitors, cementing its position as a cultural leader in football gaming:
From 0 to 1.4M+ subscribers across the globe
Surpassed 700M lifetime views on all content
Featured in international media including The Independent and Daily Mail
Secured official EA Sports collaborations and global campaigns
Sparked cultural impact by popularizing FIFA and football gaming in India and beyond
