TEDDY BLAKE
Cultural content campaign drives 67,000+ views, successfully launching the luxury brand into the Seoul market.
We developed a visual storyline centered on ‘How Teddy Blake helps us work with the high societies of Seoul,’ producing high-quality video content that showcased the luxury handbags in aspirational settings. The campaign blended cultural storytelling with production excellence to resonate with a new international audience.
Views
Campaign video achieved over 67,000 views on YouTube.
High Engagement
Strong audience response led to renewed brand collaboration.
Luxury Positioning
Positioned Teddy Blake as a handbag brand tied to Korean high society.
Market Expansion
Validated entry into Asia with a scalable, repeatable campaign model.
THE COMPANY
Teddy Blake, a New York–based luxury handbag brand, sought to expand its global footprint by launching a lifestyle-driven campaign in Seoul, South Korea.
To break into the sophisticated Seoul market, the brand needed more than just product showcases. The goal was to create a culturally relevant campaign that would position their premium, Italian-crafted handbags within the aspirational lifestyle of Korea’s high society, making a genuine connection with a new audience.
THE CHALLENGE
The objective was to establish cultural relevance in a new market, creating visually compelling content that could build a scalable and repeatable model for sustained brand visibility.
Entering the luxury market in Seoul requires more than just showcasing a product; it demands an understanding of culture and status. The campaign couldn’t just display handbags; it had to embed the Teddy Blake brand within the exclusive, high-society lifestyle that the target audience aspires to.
Therefore, the content needed to be visually stunning to meet luxury standards and emotionally resonant to build a genuine connection. The ultimate goal was to create a successful creative blueprint that could be replicated, ensuring this initial market entry would be the foundation for long-term growth in the region.
THE SOLUTION
Our approach was to blend luxury fashion with cultural storytelling, creating a visual narrative that positioned Teddy Blake handbags as an integral part of Seoul's high-society lifestyle.
We developed a specific narrative concept: “How Teddy Blake helps us work with the high societies of Seoul and Korea.” To bring this to life, the authentic Teddy Blake handbags were sent directly from New York to our production team in Seoul, ensuring the actual product was the hero of the story.
The focus was on production excellence. We delivered a high-quality, visually compelling video that showcased the bags in a series of aspirational settings, from luxury high-rises to exclusive social environments. Every shot was designed to reinforce the brand’s premium quality and cultural relevance.
To ensure the campaign was scalable, we managed the full rollout and provided clear creative direction. This established a repeatable model for future collaborations, allowing Teddy Blake to build sustained visibility in the market based on this initial success.
THE RESULTS
The campaign successfully positioned Teddy Blake within Korean high society, proving the effectiveness of luxury storytelling in a new international market.
The lifestyle-driven campaign delivered strong viewership and immediate strategic validation:
Achieved over 67,000 views on the flagship YouTube video.
Successfully positioned the brand as a desirable luxury item resonating with Korean high society.
Strong audience engagement and response led directly to Teddy Blake commissioning a second collaboration.
Validated a scalable creative model for entering new international luxury markets.
